pretty packaging

IMG_1360-1Do you ever buy something strictly based on how it’s packaged? A book because of its cover, a candle because of its jar, or chocolate because of its wrapper?

While I didn’t purchase this chocolate only because it has the prettiest packaging in all of the land (the logo! the patterns! the colors!), I will readily say that that factor played a big part in the final decision.

IMG_1378-1Anyways, I found this 3-bar pack on sale at Crate & Barrel last month and because it was my birthday week (sort of), I bought it. I mean, it’s not every day that you find something like this for 50% off, right?

Last week I finally broke in to one of the bars, but not before spending approximately 30 minutes practicing my product photography.

IMG_1396-1IMG_1399-1IMG_1411-1IMG_1416-1I’m kind of weird like that.


2 thoughts on “pretty packaging

  1. I always judge a book by its cover, and I am such a sucker for good design, great marketing and clean smart packaging. My husband says I’m predictable in that sense. I have internal conflict when faced with a pretty packaged product – I’ll buy it, even if I don’t need it. Those Chocolates are beautifully packaged.


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